March 13, 2008

White Day

No, White day, March 14th, is not a Ku Klux Klan holiday. In Japan, it follows a month after Valentine's day, when women give gifts to men, usually chocolates-- nice, huh? I really like chocolate!

However, now, on White Day, it's the men's turn. And, we have to consider the Japanese traditional saying: sanbai kaeshi 三倍返し "return triple". Ouch!

How did White Day originate?

Well, just as Valentine's day promotions of cards, flowers and chocolates popularized that holiday, apparently a 1965 candy company 'Marshmallow Day' campaign-- urging men to repay Valentine gifts with marshmallows-- has since expanded to “White Day”, with white chocolates, other candies or even jewelry or white clothing like handkerchiefs or lingerie.

photo: (c)

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